Bradley Beach Business &; Community Alliance Board of Director Highlights 2025
January 17 Board Meeting
Review of 2024 Results
Review and approval of 2025 Plan/ Goals
Membership Growth, Benefits and Involvement
Small Business Success
Vibrant Main Street
Community Connections & Resident Civic Engagement
Organization and Mission Impact
Discussion of Board Expectations and 2025 Letter of Agreement (New)
Review of Board Plan for 14 Members and Election at Annual Meeting
Review of 2025 Events
February 21 Board Meeting
Nomination and Approval of 2025 Board Officers – President Paula
Gavin,
Vice President Andres Zapata, Treasure Tina Garyantes, Secretary
Gary
Engelstad, Communications Officer Christine Dicker
Discussion on Board Succession Planning
Review of Progress on 2025 Goals (5)
Review of final 2024 Financials ( positive $2172) . State Report/ 990
Filed
Discussion on Events- January Jam and Winter Wonderland Event
Success
Review of positive Borough MOU, approved by Council Resolution
2/18/25.
March 21 Board Meeting
Review of 3/18 Borough Council Meeting , approval of Special Events
Resolution for 2025 and opportunity for the President to confirm origin of
501c6 non profit, mission, annual Resolution / Memorandum of
Understanding with Borough, Bradley Cinema membership in Alliance, and
Annual Plan/ Results during Public Comments.
Review on Annual Plan and progress on 5 Goals.
Membership goal of 280 will require 44 new members, given 90% renewal
rate. Current members 269. 16 new members as of 3/20 . Review of
strategies, including new community Brad Talks. The first Brad Talk is 4/22
with Christine Quinn.
Review of Small Business Success goal and focus on Boost Bradley Beach
and business promotion, with the help of Business Liaisons. Discussion on
disappointing news about Bradley Cinema not moving forward by Cinema
Lab and hopes of new options by building owner.
Review of Vibrant Main Street and focus on Main Street improvements with
Borough, off season and summer connection of Main Street to Beach and
Riley Park events. The first Main Street Stroll is Sunday April 27 .
Review of Community Connections goal and support of non profits. The
new Bradley Beach Days are 6/7-6/8 and will include 6/7 Food Pantry Pick
Up. The Borough has chosen to not move forward with 2025 Main Street
Markets, sponsored by Asbury Fresh.
Review of Organization and Mission Impact goal, with focus on
Communications and Budget/ Funding.
April 18 Board Meeting
Review of 2025 Plan and progress on Five Goals
Membership Goal review. Actual 270, with concerns on renewals.
Member recruiting strategies include one to one Resident asks, Young
Professionals Network , Apartments, Realtors, and Business outreach.
New Brad Talk launches on 4/22 with Christine Quinn as a community
event.
Small Business Success goal reviewed, including Boost Bradley Beach,
Business Liaisons.Discussion on Advocacy Policy, importance of remaining
neutral in fairness to all and recommendation to define Neutrality position
in Bylaws.
Vibrant Main Street goal reviewed with focus on new Main Street Stroll into
Spring on 4/27 with 24 businesses participating. The goal is to inspire visits
to businesses to experience their offerings.
Community Connections goal plans for 6/7-6/8 Bradley Beach Days and
specifically, Bradley Food Pantry Pick Up on 6/7.
Organization and Mission Goal reviewed , with announcement and sharing
of Monmouth County Tourism printing grant led by Christine Dickler ( Shop
Local Notepad, Join Us Rack Card and Shop Local Map). First quarter
financials reviewed and on target, with some sponsorship challenges.
May 16 Board Meeting
The Board discussed and approved revised Bylaws, adding a statement on
Advocacy Policy which establishes neutrality on member and Borough
ordinance issues, with the potential of gathering and sharing inputs from
members with Borough on proposed policies and initiatives.
The Board reviewed five goals for 2025:
Membership Growth, Benefits and Involvement
Goal is 280. Actual 268, with renewal concerns. Strategies reviewed
including one to one asks and outreach to Realtors and Young
Professionals Network. Successful Brad Talk with Christine Quinn in April.
Discussion on next Brad Talk and New Member event at Tiki Bar.
Small Business Success
Review of Boost Bradley Beach promotion opportunities and how to
expand business participation. Discussion on Borough Business Town Hall
on 5/28, encouraged by BBBCA.
Vibrant Main Street
Update on Borough Main Street priority and plans.
Discussion on Main Street Stroll into Spring and impact. Will focus on
promotion (and use QR code for gift card drawing) in November.
Review of Borough summer plans to promote businesses with banner at
Riley Park and Promenade.
Discussion on movie theatre and desire for BBBCA to be proactive with
current owner, as well as potential partnership with MC Arts Council and
Count Basie nonprofits.
Community Connections and Resident Engagement
Review of June 7-8 Bradley Beach Days. Critical event on 6/7 for Bradley
Food Pantry Pick Up.
Mission and Organization Impact
Positive communications results on social media and stories in Coaster and
Coast Star. Suggestion to ask businesses to distribute BBBCA materials in
customer take out bags.
Review of 2025 financials and current positive status with a focus on
expense controls.
June 20 Board Meeting
The Board celebrated a strong month of programs and events. The Board
discussed highlights and results on five goals for 2025.
Membership Growth, Benefits, and Involvement
The Board reviewed current 270 members and 90% renewal rate plus
strategies for new members.
Small Business Success
The Board discussed Boost Bradley Beach plus success of new social
media strategy and weekly business spotlight.
Board agreed to plan next Business Networking in September with Grant or
AI focus. Borough Business Town Hall was held on May 28 and future town
halls planned.
Board discussed value of a Borough liaison on business operations issues.
Vibrant Main Street
Board reviewed Borough plan on $2M Main Street improvements and
future Strategic Task Force.
Board discussed summer plans to promote restaurants on promenade
food delivery and Riley Park during Borough events.
Board agreed to continue to pursue meeting with Bradley Cinema owner
and potential 301 Main Street window photo display.
Community Connections and Resident Engagement
Board reviewed success of 5/17 Tour de Bradley with 60 riders.
Board discussed results of June 7-8 Bradley Beach days, especially Food
Pantry Pick Up and Mini Golf Magic. Nearly 500 residents were engaged.
Board brainstormed ideas to assist PTA fundraising for 2026 8 th Grade Trip.
Board discussed new Teen Career program , led by Marci Rubin in
partnership with Library.
Mission and Organization Impact
Board reviewed Communications success in press.
Board reviewed positive financial position and efforts to ensure breakeven.
July 18 Board Meeting
The Board reviewed the five 2025 Goals, and positive progress.
Membership Growth, Benefits and Involvement
Current membership is at 274 , with 90% renewal rate. The Board reviewed
strategies including successful new member event on 7/15 at UVA, future
Brad Talks and July Press Release on Membership.
Small Business Success
The Board reviewed July Boost Bradley Beach and positive weekly
member spotlights. Business Liaisons continue to make contact. Plan to
host Business Networking in the fall, potentially with the Borough, focused
on grants.
Vibrant Main Street
The Board discussed Main Street opportunities and plans for Borough Task
Force. The Board discussed summer outreach efforts for restaurants with
Borough banners at Riley Park/ Promenade and Beach food delivery
location flyer.
The Board discussed interest to meet with Bradley Cinema owner in hopes
of continuing to seek options for theatre.
Community Connections and Engagement
The Board reviewed new Teen Career program planned at Library for the
fall.
The Board wishes to pursue a Mini Golf tournament as a fundraiser for PTA
and BBES 8 th grade trip.
LocalSummer event planned for 9/7 and Holiday Giving Drive 11/15-12/15.
Mission and Organization Impact
The Board reviewed Communications activities . Financial performance
discussed and positive outlook to break even in 2025.
Ongoing and positive partnership discussions continue with the Borough.
August 15 Board Meeting
The Board reviewed future Board plans and structure.
The Board reviewed five goals for 2025 and progress.
Membership Growth, Engagement and Benefits
Board discussed current 274 Members and current renewal risks. The
Board discussed recruiting strategies.
The Board reviewed plans for Brad Talk on 10/8 with Bradley Cinema
owner , and current status as well as non profit option.
Small Business Success
Review of results with Business Liaisons, Boost Bradley Beach and Social
Media activities. Plan to host Business Networking in the fall.
Vibrant Main Street
Main Street task force pending.
Summer activity very strong.
Community Connections
Board reviewed new Teen Career Program.
Board discussed upcoming events- LocalSummer 9/7 and fundraiser for
PTA Mini Golf Tournament on 9/17.
Holiday Giving Drive planning underway.
Mission and Organization Impact
Communications plans all underway.
Financial status positive.
Borough relations and interface strong.
September 19 Board Meeting
The Board discussed current Board results in 2025 and leadership
transition planning for 2026.
The Board reviewed 2025 Results .
Membership Growth, Engagement and Benefits
The Board discussed current membership of 274, 90% renewal rate and
strategies to reach 280 goal, with a focus on one-to-one asks.
The Board reviewed new plan for 10/8 Brad Talk with Honorable John
Hughes.
The Board reviewed plans for 2025 Member Survey.
Small Business Success
The Board discussed Boost Bradley Beach and strategies to increase
business usage of this free promotion benefit.
The Vin Gopal Civic Association Grant of $750 will be used to develop
business content and expand social media reach.
A Business Networking session will be held in October, with a focus on
grant opportunities.
Vibrant Main Street
The Board discussed progress on Mayor planning for Main Street
improvements.
November Restaurant Row and 11/29 Main Street Stroll / Small Business
Saturday reviewed.
The Board heard status on potential sale of Bradley Cinema, and continued
hope for theater future.
Community Connections
LocalSummer, joint with Borough, cancelled due to rain on 9/7.
Mini golf benefit tournament rescheduled for 9/24 rain date, supporting PTA
and Bradley Beach Elementary School.
Plans continuing for Teen Career Program n October and 2025 Holiday
Giving Drive 11/15-12/15.
Discussion on the importance of recognizing and supporting our Latino
community as we celebrate Hispanic Heritage Month.
Mission and Organization Impact
Communications action plans continue with focus on social media.
Financial results, as of August, positive and outlook strong for breakeven
2025.
Borough relations continue strong.
October 17, 2025
The Board discussed 2026 Planning, with a review of proposed 2026
events.
The Board reviewed progress on 2025 Goals
Membership Growth, Engagement and Benefits
Board reviewed Membership Actuals of 274 vs goal of 280. 42 new
members, and a 90% renewal rate.
Board discussed 2025 Membership Survey.
Small Business Success
Board reviewed Boost Bradley Beach October and benefits of this free
promotion .
Board reviewed outreach for 2026 Business Liaisons.
Four businesses awarded promotion photography from Vin Gopal Civic
Association award.
Business Networking event on 10/28.
Vibrant Main Street
Board reviewed Borough plans for Main Street improvements, including
pavers, trees, lighting, benches. The BBBCA will promote contributions for
benches, with a plan to be confirmed.
Community Connections
The Mini Golf Tournament on 9/24 raised $2700 for the BBES PTA.
The 6 th Annual Holiday Giving Drive is 11/15-12/15.
Organization and Mission Impact
Communications plans on track.
Financials positive for year and year end outlook.
November 21 Meeting
The Board reviewed proposed five goals and strategies for 2026, with
extensive inputs and suggestions.
The Board discussed Board development and recruiting process for 2026,
per our Bylaws.
The Board discussed 2025 Results.
Membership Growth , Benefits and Involvement
Current members number 274 vs goal of 280. Continued outreach on
renewals and new Members discussed.
Small Business Success
Review of Boost Bradley Beach and Business Liaisons.
Discussion on successful Business Networking on 10/28 at UVA Paganos
with 35 attendees, focused on Grants and resources.
Vibrant Main Street
Review of November Restaurant Row and Shop Local promotion for 11/29
Small Business Saturday.
Community Connections and Resident Engagement
Review of Holiday Giving Drive underway 11/15-12/15 and successful
kickoff event at The James Bradley on 11/20.
Mission and Organization Impact
Review of positive Communications efforts and financials.
December 19 Board Meeting
The Board reviewed and approved the 2026 Plan, including five goals and
budget.
The Board reviewed the 2026 Board Plan, including nomination process.
The Board discussed Alliance Advisors for 2026.
The Board discussed 2025 Plan and successful results in all five goals.
Membership Growth, Benefits and Involvement
Current membership of 274 vs 280 goal.
Small Business Success
Review of Boost Bradley Beach and Business Liaisons.
Discussion on value of Business Spotlight weekly .
Vibrant Main Street
Discussion of hope for Borough Main Street Improvement Plan shortly.
Review of Off Season efforts, and upcoming 1/24/26 January Jam.
Community Connections and Resident Engagement
Successfully Holiday Giving Drive, with over 600 gifts donated for BBES
families and youth.
Mission and Organization Impact
Review of effective Communications strategies.
Review of positive Financials.
Discussion on Borough relationships and successful Memorandum of
Understanding.
Majority of 2025 Goals / Objectives achieved.